1. The Problem
Great Quest’s communications were initially focused on its fertilizer business. Following a new strategic direction from management, the company shifted its focus to gold exploration.
2. Creative process
I led a digital campaign to realign Great Quest's brand and messaging. This creative process focused on improving the company’s visual identity, launching a new website optimized for user experience, and updating marketing materials to reflect the new direction. The marketing campaigns featured redesigned investor presentations, press releases, and a fresh social media strategy to increase brand awareness and strengthen investor relationships.
Content Strategy to Support Brand Repositioning
To reflect the new positioning, I created valuable and informative content that established the brand voice and messaging in line with the company’s shift. Through planned editorial content, we revealed the new identity and presented the rationale behind the new direction. On-site videos explained the company’s projects and their potential, helping us reach new investors while keeping existing ones informed about the renewed focus. This included thought leadership videos, exploration updates, and corporate announcements to build credibility and engagement.
Content Writing and Design for Social Media Posts
Leading Website Redesign to
Reflect New Brand Identity
Great Quest faced the challenge of redefining its digital presence to align with its new direction in gold exploration. I managed the development of a new website designed with investors in mind, making it easy for them to access key information and stay up to date on the company’s milestones. The goal was to deliver a clear message that highlighted the company’s new focus on gold. Every element of the site was designed to reflect a refreshed brand identity.
Investor Materials that Tell the Story
To support Great Quest’s new direction, I developed investor materials that told the story of the company’s shift to gold exploration. Redesigned presentations, detailed exploration updates, and corporate brochures helped communicate the company’s potential clearly and confidently. These materials played a key role in building trust with existing investors and capturing the attention of new ones.