Trigon Metals Inc. is a Canadian exploration, development, and mining company focused on copper and silver assets in Africa.
The company has established itself as an important industry player by successfully advancing one of Namibia’s major copper mines from development to production.
TSX.V: TM
1. The Problem
The company lacked a strong digital presence to communicate its progress during the transition from development to production, and maintain strong relationships with shareholders and potential investors.
The challenge was modernizing the company’s communication with a clear strategy and building brand trust among shareholders, brokers, and potential investors in a competitive and traditional market.
2. Developing a Marketing Strategy
Stories connect. Stories engage. Stories build trust.
And in mining, it's no different.
At a time when few small-cap mining companies had a strong digital presence, I identified a key opportunity to introduce the company's story to investors through digital channels. I led the development and execution of a strategy that brought Trigon Metals’ story to life, helping to increase brand awareness, strengthen investor communications, and position the company.
3. Integrated Marketing Plan
Brand Positioning
My initial approach involved conducting market and competitor research (including SWOT analysis) to understand industry trends, customer behaviour, and competitive positioning, as well as setting up key performance indicators. This was an important step in defining clear objectives and developing Trigon's brand tone to align with corporate goals.
Digital Strategy and Content Marketing
As the lead on Trigon Metals’ digital strategy, I launched and managed the company’s official online presence across social media. While the core audience was initially investors, the strategy expanded to include the local communities where the company operates
Following the strategy, I developed the content strategy from planning through execution, defining a clear brand voice and narrative while developing editorial calendars featuring educational content, thought-leadership videos, investor updates, industry practices, and more.
Corporate Communications
To support our marketing campaigns, I prioritized creating consistent communication touchpoints - such as newsletters, events, webinars, shareholder materials, and regular updates for investors, brokers, and the local community. Keeping everyone well-informed of our activities was one of our goals in building trust and engagement.
Investor Materials with Impact
With investor relations at the core of the business, I worked closely with the CEO to create investor decks, corporate presentations, pitch materials and factsheets that reflected the company's strategy, project potential and financial highlights. Transforming complex data into clear information while maintaining brand and visual consistency was essential in positioning Trigon as a mid-tier copper producer.
3. Results
This strategy built brand credibility, supported capital raises, and strengthened long-term relationships with shareholders and stakeholders.
Elevated Brand Visibility and Awareness
- Launched and executed a targeted digital marketing strategy that grew brand visibility across social media platforms to over 20k followers.
- Introduced branded content series and storytelling strategies that positioned the company as a key player in the sector, earning attention from analysts and mining media.
- Oversaw collaboration with third-party agencies by delivering video scripts, creative assets and brand approvals for campaigns that reached 240k+ viewers.
Strengthened Investor and Stakeholder Engagement
- Improved relationships with investors and stakeholders by optimizing the website user experience and reorganizing the investor page, leading to a 20% increase in meetings booked through the website.
- Created and distributed investor newsletters that drove consistent traffic to key updates and announcements, resulting in a 45 %+ average open rate.
~$50M+ Capital Secured
- By boosting brand awareness, I contributed to generating strong investor interest, resulting in a fully booked meeting schedule during key investor events and helping to secure important funding deals.
- Supported investor communications and marketing campaigns that contributed to raising over $50M in capital from 2019 to 2025.
Work worth scrolling through.
Here’s a collection of my creative work: real content, real results, and moments that helped the brand’s voice stand out across channels.
No Generic Stock Photos.
All content was created in-house to add value and personality to the brand, using original videos and photos from site visits provided by the CEO, VP Operations and mine manager.
Visiting the mine site in Namibia gave me direct experience of the operations, which strengthened the storytelling and was reflected in our communications.
More than just Press Releases
While most mining companies rely on press release reposts, I took a different approach with Trigon Metals’ Instagram - bringing the brand to life through visual storytelling, educational content, and behind-the-scenes moments.
The goal was to humanize the company, build trust, and keep investors engaged with dynamic, approachable content that stood out in a traditionally conservative sector.
Real Stories from Site
To keep our audience up-to-date with the company developments, I developed a video series that spotlighted daily operations at the Kombat Mine. The content gave investors and stakeholders an authentic view of the company's progress.
For investors, it delivered transparency, built trust, and consequently, increased share price.
For employees and community members, it reflected Trigon’s culture, values, and commitment to responsible operations.
The series exceeded average engagement KPIs, received positive feedback from shareholders, and became one of the best content initiatives on the company’s social media channels.
Strong Audience Response
A snapshot of real content on Trigon Metals' LinkedIn page.
This organic post performed exceptionally well, with standout metrics that reflect strong audience engagement, visual appeal, and an effective content strategy that resonated with the audience.
Turning Facts into Investor Insights
A series of educational posts was developed to inform investors about mining facts, industry news, and Africa’s key mining jurisdictions.
To make the posts stand out from other posts, I used carousels, videos, and infographics to make the content more visually appealing and encourage audience interaction.
By breaking down complex topics into engaging formats (carousel, videos, infographics), the content helped demystify the mining industry and connect with investors.
Visual Storytelling for Investor Confidence
To support capital raising and improve investor communications, I led the creation of Trigon’s investor materials, translating complex data into clear, visually engaging narratives that made the company’s journey easy to follow.
Applying storytelling techniques, I structured the corporate presentation and investor decks as a cohesive narrative, translating project milestones, financial highlights, and strategic vision into visually engaging content.
This approach provided not only a visually compelling and coherent brand narrative but also made the company’s journey more accessible and easier to understand.
Website Writing and UX writing for Investor Engagement
Rewrote and restructured Trigon Metals' website, improving site navigation and content hierarchy
Consistent brand tone across all pages
Storytelling copywriting with strategic calls-to-action
UX writing to guide users through the site intuitively